Reignite your passion for leading UX

No more drowning in meetings, uncertainty, and pressure. Find a more confident and impactful leadership style.

 Does this sound like you?

Dreading the day ahead

Do you start each day with a knot in your stomach, dreading the constant firefighting ahead?

Struggling to show your value

Are you struggling to articulate the value of your team to numbers-driven executives?

Overwhelmed with no time

Is your calendar so packed with meetings, that you can’t find time to think clearly or plan strategically?

Increasing self-doubt

Is your growing self-doubt impacting your work, while you worry about falling behind in the rapidly evolving UX field?

You are not alone!

Many UX Leaders find themselves feeling like you do. The pressure to balance strategic thinking with day-to-day demands is real, the need to motivate your team while navigate internal politics can take it’s toll. It’s a lonely place to be. But they are signs you’re tackling important work in a dynamic field.

But doing nothing isn’t an option. Ignoring these challenges could lead you down a path of career stagnation, budget cuts, and burnout that seeps into your personal life. Your future self will thank you for taking action now, no matter how small.

Become the leader you know you can be

Clear & purposeful leadership

Start each day with clarity and purpose, confident in your ability to lead strategically

Win over stakeholders

Articulate the value of UX fluently, winning over even the most skeptical stakeholders

Motivated and impactful team

Your team is motivated, innovative, and consistently delivers measurable business impact

Trusted decision-maker

Make decisions quickly and effectively, trusted by both your team and senior leaders

Renowned thought leader

Become recognised as a thought leader, sought after for your expertise and vision

Clear vision for your career

Define a clear vision for your future, and plan the specific steps to take you there

Your path to UX Leadership Mastery

I’ve developed a proven system to transform overwhelmed UX leaders into confident, influential, and successful leaders.

1. Self Assessment & Vision Setting

  • Identify your strengths, challenges, and limiting belief
  • Uncover key challenges and opportunities
  • Define your leadership vision and set clear, measurable goals

2. Personal Mastery & Authentic Leadership

  • Overcome limiting beliefs to build unshakeable confidence
  • Develop a mindset to cope with high-pressure situations
  • Align personal values with your leadership style for authentic impact

3. Time Management & Strategic Focus

  • Analyse current time allocation
  • Learn to prioritisestrategic work over constant firefighting
  • Develop techniques to delegate effectively and empower your team

4. Team Performance Improvement

  • Assess current team dynamics and performance
  • Develop strategies for addressing performance issues
  • Create a plan for talent development and retention

5. Developing Your Leadership Style

  • Establish a high-challenge and high-support framework
  • Utilise a proven 4-step process for leading your team
  • Guide and reinforce with explicit instruction and direct feedback

6. Strategic UX Leadership

  • Align UX goals with broader organisational objective
  • Develop a long-term vision for UX in the organisation
  • Create strategies for driving innovation through research and design

7. Measuring & Articulating Your Value

  • Identify key projects and their business impact
  • Develop metrics to quantify UX team’s return on investment
  • Create compelling narratives to communicate UX value to stakeholders

8. Stakeholder Influence & Communication

  • Map key stakeholders and their priorities
  • Develop tailored communications strategies for different audiences
  • Practice articulating and defending your UX impact

9. Continuous Growth & Career Roadmap

  • Create a vision for your future and a clear plan to achieve it
  • Establish routines and habits for ongoing learning•
  • Build emotional resilience for handling high-pressure situations

Hey, I’m Damian

I’ve walked in your shoes. I’ve been a UX leader for over two decades. From designing interfaces for air traffic control to optimising experiences for global brands like Burberry and the BBC. I’ve faced the challenges you’re encountering and understand the pressures of balancing user needs with business demands, the struggle to prove UX value, and the unrelenting needs of a team that needs your support.

I’ve learned that UX leadership isn’t just about mastering the latest tools or methods. It’s about developing a resilient mindset, authentic leadership style, and a strategic vision that inspires and unites. I want to share the insights I’ve gained with you to transform you from feeling overwhelmed to a confident, influential leader.

What other UX leaders Say

For full transparency, not all of these people have been through this program because it’s new, but they have worked with me directly as a coach and advisor.

“These sessions I’ve been having with Damian have been so so valuable. I’ve taken a more strategic look at what we’re doing and I’m more confident in aligning the team objectives with the company strategy”

Matt
Head of Experience Design

“Damian’s helped me so much to be supportive whilst challenging the team to always deliver quality insight and be the best they can be. He’s been a great coach and mentor to me”

Jenny
Principal User Researcher

“I got so much value from my conversations with Damian. I’m so much more confident with the direction our product research is heading”

Rory
Head of Product

“My experience with Damian was fantastic! Incredibly valuable to get an objective view of the challenges I was facing and indeed some clear take-away actions to immediately put into place and others to ponder further.”

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Ari
Head of Digital Experience

“Thank you Damian that was so good. I’m beginning to see the things I’ve forgotten made me a good designer. I’d forgotten a bit of that since then”

Jaime
Design Director

“Damian has helped me so much in defining a clear UX strategy. My team has gone from low impact to being revered for the work we deliver. Having someone with his strategic approach and experience, was amazing.”

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Oliver
UX Manager

How it works

Depending on your needs, time, and budget, there are different ways to take advantage of the 9 stages to UX Leadership Mastery.
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Self Guided

If you want the fastest and lowest cost option, you can work through each of the stages.
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Group Coaching

Join a small group of like-minded leaders where we all work together through the 9 stages of mastery.
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121 Personal Guidance

If you’d like a more personalised approach, work with me one to one in a pace that works for you.

Let’s take the next step together

Schedule a quick meeting and we can start transforming your leadership today